Where design meets behaviour and business
Explore them at your own peril!
Brand Strategy | Consumer Research | Neuro-marketing
Zomato
Graduation Project
Blueprint for a Category Entry Point (CEP)-centric marketing strategy, a critical initiative aimed at relooking Zomato’s marketing to align with the brand’s goals of enhancing consumer engagement, and drive acquisition growth
UX Strategy | UI Design | Virtual Behaviour | Social Psychology
FigJam:
The Complexity of Collaboration
Study of how the magnitude of deviant behaviours are altered in a virtual setup, here an online collaborative platform- FigJam.
Additionally, devising UX strategies and UI solutions to mitigate the same.
Service Blueprint | Staging | User Experience Design | Branding
Yune:
The Light Within (Service Design)
A seamless service designed to revolutionise soul health - a dimension often neglected in traditional wellness approaches. It aims to address the growing need for individuals to reconnect with themselves, others, and nature in today's fast-paced and disconnected world.
User Research | Strategy for Behaviour Change
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Behaviour Change Design: St. Xavier’s Church
Examining deviant behaviours in a religious setting and delving deep into finding the core cause. Designing nudges to alter behaviour.
Systems Oriented Design | Ocean Economy | Strategic Mapping
Blue Economy:
Systems Oriented Design
An attempt at systems oriented design, to explore and understand the dynamics of India’s blue economy, to identify and map the complex interplay of economic, social and environmental factors, providing insights into how these elements and actors can be aligned to support a balanced, self-regulating system.
Design Research | Child Development | Play
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The Role of Imaginative Play in a child’s social and emotional development
Understanding the importance of SED and imaginative play in children to propose areas of intervention with evidence-based insights directed to parents, teachers and other stakeholders.
Strategic Design Audit | Organisation Design
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Design Audit:
Rise Hydroponics
An In-depth study of the internal and external functions of Rise Hydroponics - A rapidly growing startup based out of ahmedabad. Strategic roadmap proposed to leverage opportunity areas and initiate a business model innovation.
Social innovation | User Research | Enterprise Development | Workplace Inclusion for d/Deaf
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HUMM: A Social Innovation Collaborative
Addressing the importance of workplace inclusivity, our social innovation project centered on the establishment of improved workspaces for d/Deaf individuals.
Work - minis
Bite-sized exploratory projects :)
Khayaal : Interface Design for a Recreational Club
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Erode: Website Design for a clothing brand
